Ripped from another forum...
Quote:
Here's a quote ...
"Overall, buyers of domestic-brand vehicles tend to be older, less educated and less wealthy than owners of import brands. Over the past 10 years, the gap in income and education has widened, with the most desirable customers flocking to foreign brands.
"The income is a worrying sign," said David Ensing, director of automotive research at St. Louis-based Maritz Inc. "If you're not keeping up with other manufacturers, it probably means some of your more profitable customers are going away."
...
The rest of the article you can read here:
http://www.detnews.com/2005/autosinsider/0508/15/A01-280996.htm
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Well someone has officially said it ... domestic buyers are generally older, less educated, and less wealthy than import brand owners.
Agree with it or not ... these market demographics and trends are VERY disturbing to the Big 3 .... and things really don't seem to be getting better for the Big 3 in the future, unless some big changes occur with domestic cars.
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I would also think that domestic buyers tend to also buy cars by emotions and by Nationality pride as well.
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Mr.Goodwrench-G.T. wrote:I would also think that domestic buyers tend to also buy cars by emotions and by Nationality pride as well.
I would argue this is due to the "less educated" factor.
Cherub (AZ) wrote:Mr.Goodwrench-G.T. wrote:I would also think that domestic buyers tend to also buy cars by emotions and by Nationality pride as well.
I would argue this is due to the "less educated" factor.
100% agree with all of that.
now i dont want to offend anyone but this is BS ...
"less educated, and less wealthy" 90% of honda civic owners here are in poverty and living in the ghetto....
DrPaul84 wrote:now i dont want to offend anyone but this is BS ...
"less educated, and less wealthy" 90% of honda civic owners here are in poverty and living in the ghetto....
and mexican
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i dont think they mean just econo cars their talking about the whole spectrum of vehicles, mid size and large cars included. like nissan maximas, honda accords, toyota solaras, plus any acuras, lexus infiniti, audi. to be honest i dont think the big 3 really compare quality wise with the imports. its kinda sad.
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hmm
well if they were so educated couldn't they see that honda is over rating their cars
and well they just aren't all the great
imports blow dick.
-Borsty
Borsty wrote:imports blow dick.
I guess the article was right.
spin1r6 wrote: to be honest i dont think the big 3 really compare quality wise with the imports. its kinda sad.
i agree completely. The Big 3 are getting way more complaints per vehicle compared to import companies such as nissan and honda. I think people stick with buying U.S vehicles because they feel they are supporting The U.S economy. But if you look at it dosent pontiac build the gtos in Australia. And most american cars are starting to use foreign parts anyways.
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its how i feel, i dont care what anyone thinks.
oh im under educated! oh snap! no im just loyal to american companies, labor ,and workmanship. call me stupid for it, i couldnt care less.
-Borsty
Mr.Goodwrench-G.T. wrote:I would also think that domestic buyers tend to also buy cars by emotions and by Nationality pride as well.
agreed mainly.
wouldnt say the less educated really.... unless you factor in school level etc...but the pride thing and emotion mainly with all the import vs domestic BS thing really.
DrPaul84 wrote:now i dont want to offend anyone but this is BS ...
"less educated, and less wealthy" 90% of honda civic owners here are in poverty and living in the ghetto....
um remember when i drove you to bryants police station? remember the squad cars...cavaliers, beat up...hell i even offered to change a fender for em, but its illegal. not to mention any ghetto in the world has alot of low priced econo cars...
but....
not all hondas are civics..... every time someome around here mentions honda, the only thing the majority thinks about are "civics"
TSX is pretty bad arse, as well as the accord. rsx.... i rest my case...
luxury with the option of race ready... realtime proved that.
Chill out man I was just messin with you.
We own a few imports, but I will always love my muscle cars!
i kno but i also kno half the people are going to call me a redneck hick trans am drinving mullet blah blah blah.
-Borsty
LOL.
I have been called a redneck with my Camaro and I am part Asian.
lol an asian guy with a mullet. hahhaha
-Borsty
Borsty wrote:i kno but i also kno half the people are going to call me a redneck hick trans am drinving mullet blah blah blah.
well i can pass for a redneck.... i got ya back playa!
I just prefer the look of some of the domestic cars. I know imports are probably more comfortable and all that razz, but I'm not buying a car for comfort. Don't get me wrong, but all but 1 car in the family is domestic. Mainly because my parents prefer "sportier" cars and there are no import dealerships around here.
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Just call the guy driving the Escalade that he's poor and stupid.. Whatever.. I think the article itself is stupid. I bought the domestic after test driving the imports. I like the low end torque that domestics have, and the price was right as well.
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Why is it that when import is mentioned...Honda seems to be the assumed brand?
I am thinking Mercedes, BMW, Audi, Porsche when I think higher priced imports. It seems to be reflected in the cars I see every day.
When you think that GM's top of the line bling ride is a fraction of the price of a flagship whatever German import, there is no surprise wealthier people are not driving the "discount" luxury car that domestic makers build.
Well i guess i must be uneducated because rather than buy an import i bought a domestice when i came out of college. Also because my car has treated me well why should i buy another to do into debt. I guess i should buy a $50,000 dollar BMW to show i am educated. I think not i am spending my $50K on an extention on our house that will raise our home value even more. Out house is worth about $80K more that we bought it for. I really must be stupid.
Also shows any rich idiot can buy an import. (Porsche, BMW, Mercedes, etc..)
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I think people are missing the part of the article thats says they "TEND" to be that way. Obviously, thats not gonna pertain to every situation
