Volkswagen’s new Golf (MK5) is headed for one of the shortest product lifecycles in history if VW boss Wolfgang Bernhard gets his way.
Word out of Germany is Bernhard plans to chop two years off the existing model’s lifecycle in an effort to improve production efficiency and add profitability to a car that is considered crucial to the carmaker’s financial future.
Conceived to remain in production beyond the end of the decade, today’s fifth-generation Golf is now scheduled for replacement during the third quarter of 2008, meaning it will have been on sale here for about two years before a cheaper-to-build sixth-generation model is unveiled in Europe. The fifth-gen Golf has been on sale in Europe since 2003, but the first version of the car didn’t arrive in the United States until the Golf-based 2006 GTI went on sale in February.
First introduced in 1974, the Golf has traditionally operated on at least a seven-year model cycle. However, the inherent sophistication of the latest model coupled with excessive build times at VW’s heavily unionized Wolfs-burg plants in Germany has made the Golf horrendously expensive to produce. Currency imbalances further diminish Golf’s profitability in the United States.
VW wants to pull the introduction of the new model forward, streamline production operations and diversify the Golf lineup to include a new coupe and a compact off-roader based on the Concept A revealed at Geneva. All this is intended to help VW retain Golf’s position at the top of the European sales charts.
Under Bernhard’s watch, VW plans to make the next Golf more visually attractive yet significantly cheaper to produce. For the production of the Golf in Wolfsburg we require two-and-a-half times the number of hours required by the best of the competition, says Bernhard, he joined VW after making a name for himself at Chrysler in the United States, where he is credited with huge advances in production efficiency.
The sixth-generation Golf will ride on a lightly modified version of today’s platform, including its multilink rear suspension. The car will get new sheetmetal, run advanced direct-injection engines and will offer advanced features such as navigation and a USB-compatible audio system.
With sales of the traditional Golf hatchbacks on the wane, Bernhard is reportedly studying a proposal to create distinct versions of the 3 and 5-door models. 3-door Golfs will get a sportier slant, in the process creating a more suitable basis for the next-generation GTI and a successor to the R32 with five-door models filling the traditional people-mover role.
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-----The orginal Mr.Goodwrench on the JBO since 11/99-----
here's hoping that "significantly less expensive to produce" is German for "we'll be selling it cheaper"...
Arrival Blue 04 LS Sport
Eco
Turbo
Megasquirt
'Nuff said
Well, VW wants to make a sub $16K Golf for the N-A market.
>>>For Sale? Clicky!<<<
-----The orginal Mr.Goodwrench on the JBO since 11/99-----
thats bad news... look at what happened with the Toureg... they pushed up the release date by somehtign like 6 monthes and the 2004 Touregs were absolute garbage, nightmares for the customers for having a broken car ALL the time, for the techs for having to fix them over and over and over, for the VW paying warranty repairs, for sales to recover from the horrible name the Toureg earned in 04.... for a whiel it wasn't uncommon for VW to take back an 04 and give a customer an 05.... all because they rushed to get it out 6 monthes ahead of time.... they CAN NOT afford another @!#$ up like that, especially on there base model, highest selling vehicle
maybe I should start looking for a new job
^^^enough with those dumb commercial quotes
PPPSSSS!!!! MMMMMmmmMMM boost=yummy
I went for a ride in my friend's MkV GTI two days ago. damn is all i gotta say
