Again!
GM Cuts Sticker Prices to Provide Even More Value
Consumers Benefit Through Simplified, More Competitive Pricing
DETROIT – GM today announced that it has significantly lowered Manufacturer’s Suggested Retail Prices (MSRPs) on vehicles accounting for about 80 percent of its sales volume. This move covers every Chevrolet, Buick and GMC model, as well as most Pontiac cars and trucks. The new MSRPs are effective Jan. 11. This is the next step in GM’s initiative to simplify pricing and offer consumers the best value in the industry.
Combining this price repositioning with adjustments made to MSRPs at the beginning of the 2006 model year, GM has lowered MSRPs on vehicles representing about 90 percent of its volume.
“This is a big step for us and arguably the biggest price repositioning in our history,” said Mark LaNeve, GM vice president, North America Vehicle Sales, Service and Marketing. “This move is in line with our customers’ desire for simple, compelling prices.”
Under the new pricing structure, MSRPs on many GM vehicles have been lowered, some by as much as $2,500.
LaNeve explained that GM’s aggressive pricing action taken at the beginning of the 2006 model year was effective in the improving sales performance of the new launch products. This action allowed for clearer comparisons to competitive vehicles and pricing simplicity. It also enabled the nearly two-thirds of new vehicle buyers using the internet to research their vehicle purchase and get strong MSRP comparisons. Evidence of the consumer appeal of this approach became apparent when new products like the Chevrolet Impala and HHR, Pontiac Solstice and Cadillac DTS – introduced with very compelling prices - experienced strong sales following their launch.
“Starting right now, we are going to communicate a clear, simple message,” LaNeve added. “In more segments, with more brands, GM has a great product at a great price, and in many cases, we have the best product at the best price. Customers can compare for themselves not only on our own websites, but on Head2Head at Edmunds.com.”
Pricing for much of the Cadillac lineup already is well-positioned. With today’s announcement, CTS and SRX MSRPs also were repositioned. 2007 Escalade pricing will be announced next week.
Among Saturn models, only Relay was repositioned. Saab and HUMMER also are not included in today’s announcement. Vehicles for these brands are competitively priced.
“As we head into 2006, we’re launching 19 new products that represent over 1.5 million vehicle sales,” LaNeve said. “Today’s action allows us to talk more about the features and benefits of all of our vehicles and to spend less time talking about ‘the deal.’”
FOR RELEASE: 2006-01-10
>>>For Sale? Clicky!<<<
-----The orginal Mr.Goodwrench on the JBO since 11/99-----
And on related news... .
Chevrolet today announced the all-new Tahoe will be priced at $33,990 for the LS model equipped with a standard 5.3L engine. This new vehicle is priced approximately $2,000 below its predecessor. The 2007 Tahoe goes on sale at Chevrolet dealers across the country today.
“Tahoe has been the best-selling full-sized SUV since 2001. The 2007 model is the best Tahoe yet, and we are bringing it to the marketplace at a great value,” said Ed Peper, Chevrolet general manager. “This is very consistent with our recent pricing of other launch vehicles, making America's number one brand, Chevrolet, also America's number one value.”
The starting price for a Tahoe LT 5.3L is $35,740; and an LTZ, equipped with a 5.3L engine begins at $44,015. All prices include $875 Destination Freight Charge (DFC) and are 2WD.
The new Tahoe takes over at the top of the segment not only in sales, but also in fuel economy. When combined with improved aerodynamics, the small-block V-8 gives the Tahoe the segment’s best fuel economy. Two-wheel-drive models equipped with the 5.3L engine have EPA estimates at 16 mpg in the city and 22 on the highway. Tahoe was the first full-sized SUV with an EPA estimated highway mpg over 20.
“We know customers are looking for fuel-efficient, high quality vehicles that offer more standard equipment at competitive prices, and that’s what we are delivering,” said Peper. “This strategy, which we started last year, helped Chevrolet become the best-selling vehicle brand in the United States for the first time since 1986.”
In 2005, Chevrolet's sales results were paced by full-size pickup sales and the introduction of the new Impala, Equinox, HHR and Cobalt. Over the last five years, driven by consumer response to its revamped product lineup, Chevrolet closed an 850,000-unit sales gap with the competition, a notable accomplishment given the increasingly competitive nature of the U.S. auto industry. Chevrolet's continuing strong truck sales and the introduction of important entry-level vehicles were key to this achievement. Chevrolet's new entry-level vehicles, the Equinox, HHR, Cobalt and Aveo, increased sales by more than 100,000 units in 2005.
“More Americans buy Chevys than any other brand,” Peper said, “and we intend to defend our sales position with a continued strong product assault in 2006, led by our new trucks.”
The new Tahoe is one of six all-new vehicles Chevrolet will launch this year.
FOR RELEASE: 2006-01-10
>>>For Sale? Clicky!<<<
-----The orginal Mr.Goodwrench on the JBO since 11/99-----
I wonder if the stick price will drop on the Cobalt SS too. Last year that and the Corvette were generally the only cars not effected by the "employee pricing"
I thought the Cobalt SS was included on the employee pricing?
^ they didn't at first but then they caved.
GW: according to Kekorian
"Hours after GM announced its cuts, Jerome York, an aide to GM shareholder Kirk Kerkorian, demanded that GM chop its $2 annual dividend in half and cut pay to executives to stanch its mounting financial losses."
"Cut pay to executives", that's the smartest thing i've heard yet. why woul you reward poor performance.
www.drluc.ca
Cobalts were toward the end, i don't think the SS was though.
"Formerly known as Jammit - JBO member since 1998" JBOM | CSS.net
it is if you have a real GM Discount
alot of people got employe price on the ss/sc cobalts
I did! Sticker was 25,650 with every option avalible GM Discount 23,210. I ended up getting down to 20,210.
Modds:
GM Stage 2 with SFPHQ 2.8 pulley
Injen Intake
GM Dual Pass Aftercooler w15psi Surge Tank
GMPP Exhaust Manifold
CTi 3" Downpipe and Cat
Custom 3" Cat Back with Dynomax Super Turbo Muffler
ZZ Engine Mount
ZZ Front Trans Mount
B&M Shifter
NGK BKR7E Plugs
DC Strut Tower Brace
Soon to be installed:
2.6 pulley, Siemens 60lbs Injectors, NGK 2 Step Colder Plugs
Tune Time Custom Dyno Tune
I got the Super Dooper Pooper GM Discount through the PEP Program and leasing a Trailblazer for $245 a month. Haha
Wow GM heading toward bankruptcy and they decide to drop pricing on the cars & trucks. They should have made employee priceing perminent then they wouldn'tbe in such a mess.
Semper Fi SAINT. May you rest in peace.
Declairing bankruptcy is different then going out of bizz. Donald Trump has declaired bankruptcy several times in the past and hes still got a fortune. All it does is give them an out on all the union contracts and a way to get the creditors off thier backs.
Bankrupt ? Possible. Out of bizz ? NO.
Semper Fi SAINT. May you rest in peace.
You really think that gm will go bankrupt? How do you think they got rid of thousands of dollars of debt before? They spun off into Delphi Chassis and Delphi is going bankrupt. GM, Ford, and Chrysler aren't hurting cuz of their execs. They're hurting from foreign car sales.
Jackalope wrote:Wow GM heading toward bankruptcy and they decide to drop pricing on the cars & trucks. They should have made employee priceing perminent then they wouldn'tbe in such a mess.
I can't tell if this is a joke or not but you do realize employee pricing made them lose more money then ever. They sold more cars, they just lost money on them
Yep, the base coupe Cobalt LS went from 14990 to 12990....
Now you could talk me into a laser blue coupe now...
