"There are NO computer graphics or digital tricks in the film you are about to see. Everything you see really happened in real time, exactly as you see it. The film required 606 takes. On the first 605 takes, something, usually very minor, didn't work. They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions.
The film cost 6 million dollars and took three months to complete, including a full engineering of the sequence. In addition, its two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free" viewings. (Honda isn't paying a dime to have you watch this commercial!) When the ad was pitched to senior executives, they signed off on it immediately without any hesitation --- including the costs.
There are six and only six hand-made Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) is parts from those two cars.
The voiceover is Garrison Keillor.
When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten! They fell off their chairs when they found out it was for real. Oh. ... about those funky windshield wipers:
On the new Accords, the windshield wipers have water sensors and are designed to start functioning automatically as soon as they become wet. It looks a bit odd in the commercial.
As amazing as this is, the commercial is actually based on an earlier film from the 1970s called "How Things Move" by two Swiss self-destructing artifacts artists.
P.S. Some sharp-eyed folks claim that tires rolling UPHILL necessarily require computer-generated effects. Not so. The sequence where the tires roll up a slope looks particularly impressive but is very simple. There is a weight [in each] tire and when the tire is knocked, the weight is displaced and in an attempt to rebalance itself, the tire rolls up the slope.
Check it out. "
http://multimedia.honda-eu.com/newcars/300k_player.swf
The patients (sp?) they must have needed to get that right. And 606 takes, damn. Nice find. The windshield wipers were the best.
wow, im amazed you of all people posted this.....
its ok though
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- Sold my beloved J in April 2010 -
Seen it before, but I've been looking for it, so thanks for that
repost or not....it's true that is always worth another look.
"Formerly known as Jammit - JBO member since 1998" JBOM | CSS.net
Ive got that, saw it almost 3 years ago, pretty sweet if you ask me.
Wow Darkstars. Between not seeing this video before, and not seeing Numa Numa before, it makes me wonder just where you've been during this while this whole "internet" thing's been going on...
Haha, just kidding. You've probably been having a real life, unlike me.
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falnfenix wrote:yet again, i <3 Spiffy.
Seen it before also but still pretty sweet.
2012 HD VRSCF
2010 Ford Explorer
2006 Ford Ranger
2004 Chevy Cavalier
i still don't believe it
cool, but some of those actions are physically impossible
It is all real. The hardest part to believe is the wheels rolling up the ramps, but the explanation to that is fairly simple. They were wieghted on the inside....
Its a legit vid... even if it did come out in 02.... lol
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Maybe Im just pissed, pissed that my freinds are spineless, What else would you
call abandoment some night, when you're in a fight, and they could make things right?
Spineless. I miss some of my old friends, the ones who you could count on,
bet a huge amount on, the fact that they'd always have your back... Its like a kick in
the sack, just knowing, you've got nothing to fall back on. @!#$ this, Im done.
my auto tech teacher showed us this. thats simply amazing
So these Accords came with weights built into the wheels?
RoNuS20 wrote:So these Accords came with weights built into the wheels?
inside as in inner diameter of the wheel
Pretty cool, and the accord doesn't look too bad either. Nice find.
I dont care how many times I've seen it. Thats fun to watch every now and then.
2000 2200 Cavalier: 9/14/2000--10/23/2006
2007 G85 SS S/C: 10/23/2006--Present
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Pyros777 wrote:I dont care how many times I've seen it. Thats fun to watch every now and then.
I agree completely that may be the first time I saw it but thats just one of those things you kinda hafta show people because its just that odd
if it ain't broke...MAKE IT GO FASTER
first time ive ever seen it....
that's a hell of an advertisment for a car that's gonna sell good anyway....try doing it for the insight that no one buys lol
neat commercial tho
Thats awesome! I never saw that before, LOL
the part with the speakers has to be animation.
since when do 6 x 9's pump like mad liek that. not possible fo rthe way they were movign when th emusic came on. especially for them not being in boxes.
sweet vid tho
:::
Creative Draft Image Manipulation Forum:::
wow you guys have never seen "the cog" before? its such a cool video. i found it on the internet about 2 years ago maybe. it's actually on honda's site somehwere.
I have a degree in computer animation. I didn't believe it was real until snopes.com told me it was so.
They make a few corrections in the 'facts' though. One of the biggest discrepencies is that it was shot in 2 sections... They claim it was because they couldn't find a space big enough... But I think it was just to hard to get everything to work at once!
"The sequence of events in the advert is actually split into two shots — shooting the whole thing in one go would have been too expensive. "It was a damage limitation idea to snip it into two [parts]," says Rob Steiner, head of television at Wieden & Kennedy, the agency responsible for the advert. (Still not found the join? The first section ends and the second one begins at the one minute mark when an exhaust box rolls off to the right of the screen. Some clever editing bridges the two parts.)"
Here is the Snopes.com page:
http://www.snopes.com/autos/business/hondacog.asp
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